Google Ads
Get ahead of your competitors
with Google ads that drive bookings, sales and growth.
With ever-changing consumer trends and increasing competition for market share, gaining access to 90% of internet users worldwide via Google ads and on and off-site SEO is critical for any business in today’s world.
Businesses are able to rank above their competitors in Google's search results via highly effective SEO and paid search (or PPC) ads while Google display ads allow ads to be shown to users across +2 million websites, videos, and apps based on their previous online activity.
The benefits of running Google ads are undeniable given the ability of the platform to deliver the most relevant ads to the people with the highest intent to convert. In addition, having effective on and off-site SEO strategies in place increases organic (unpaid) traffic to your website and Google Business Profile and puts your business ahead of your competitors. Both Google ads and SEO work together to ensure search engine domination and a full share of the market on the most widely used search engine in the world!
Our Process
1.
Connect & Share
Get in touch and tell us about your brand, your challenges and your big business goals.
2.
Strategize & Implement
We collaborate with you to create and implement strategic paid ads that engage with your unique target market.
3.
Convert & Grow
You focus on your business, while we work on converting sales and expanding your customer base.
Effectively tap into the biggest and most receptive market ever.
Rank above your competitors.
Consumers will choose the business that they can find easily, quickly and efficiently. Not ranking above your competitors means that your ideal customers will find and transact with them, over you.
Show up where it matters most.
Present your product or service to the right people with the highest intent to convert. Pop up in front of potential buyers who have already decided that they need your product or service, and are actively searching for it on Google.
Grow your audience and convert.
Increase your exposure to people who are looking for businesses like yours, grow your customer base and drive sales.
Are you like most businesses…
Are you currently spending a significant amount on paid ads but not converting at the level you need to effectively scale your growth?
Are you tired of working with a large, faceless digital agency who makes you feel like just another client and who doesn’t truly understand your business?
Do you want to partner with a specialist paid ads agency with a flexible, proactive and collaborative approach to digital marketing?
Are you eager to increase your revenue and grow your business while decreasing your marketing costs?
Do you want to outperform your competitors by showing up ahead of them when somebody searches for a business like yours?
Are you looking to expand your customer base and grow your business by increasing your digital exposure among a highly relevant and ready-to-buy audience?
We’re here to make you a priority, take your business to the next level on Google and help your business seize it’s share of the market.
What Our Service Includes
> Google account set up including, Google Analytics and Google Tag Manager.
> Installation of the analytics and tag manager codes and conversion events on your website.
> Development of a PPC and/or display ad campaign strategy.
> Design and set up of PPC and/or display ad campaigns.
> Campaign optimization and daily management of paid ad campaigns.
> Unlimited audience creation.
> Retargeting throughout campaigns.
> In-depth post campaign report with analysis and future recommendations.
Our Approach
Industry Specific Knowledge
Each Industry Is Different
One strategy does not fit all when it comes to Facebook/Instagram and Google advertising. Based on our experience from running campaigns in a broad spectrum of industries, we have developed an understanding of what works best and have formulated time-tested methods for different industries and businesses.
In-Depth Analysis
Ad Metrics Are Key
Developing and implementing an effective advertising strategy requires detailed analysis of a variety of in-depth data metrics to identify key behavioral patterns. Using tools such as the Facebook Pixel tracking code, we dive deep into the analytics behind our clients’ websites and social media platforms in order to gain a holistic understanding of the audience.
ROI Focused Strategies
Begin With The End In Mind
Our digital ad campaign strategies adhere to one golden objective: maximize return on investment. We develop proven marketing strategies and processes centered around the principle of profitability, ensuring our clients receive the most value out of their campaigns. By targeting the right consumers at the right time using customized, ROI focused sales and marketing funnels, we are able to minimize ad spend, while maximizing profitability.
Daily Optimization
Real-time Advertising. Real-time Management
Every aspect of social media and Google advertising happens in real-time. Ensuring consistent and optimized delivery of ads to the right people requires daily management and is a vital element to the success of the campaign as a whole. In order to achieve the best results possible for our clients, we monitor ads on a daily basis and don’t limit our services to set number of changes or alterations to an ad campaign.
Frequently Asked Questions
Here are a few FAQs that might answer some of your questions. For a more comprehensive list of FAQs related to our Facebook ads service and process, please see our dedicated FAQs page.
What is your recommended time period for a Facebook, Instagram and Google ad campaign?
Although businesses can see the positive impact of a Google ad campaign from the start, we do require a 2 - 3 month commitment for Google ads as they require time to gain traction and to be optimized.
Will you set a cap on the ad spend budget or do you manage it manually on the Google ad platform?
We manage all of budgets manually, daily. Depending on the competition and bids for specific keywords on any given day at any given time, your ads may spend more or less budget throughout a particular. However, Google averages your budget out over the month so that you won’t spend more than your daily budget x 30 days.
What kind of visibility in terms of reporting or updates do clients get on the progress of their Google ad campaigns?
We provide a top-line report half way through the Google ad campaign over email, detailing the main metrics and comments on how the campaign is performing overall. At the end of each campaign, we provide an in-depth report identifying who interacted with the ads and your website, the audience’s behavior on your website after clicking on the ads, mobile vs desktop metrics and so much more with comments and recommendations. We are also available throughout each campaign to answer any questions you have regarding the performance of the campaign and will immediately flag any issues with you should any arise. We are very transparent and upfront with our clients.