If you’re running any Facebook and Instagram ad campaign that links to a page on your website, you have to consider that your website is one of the main contributing factors to either the success or failure of your campaign. Your website has the power to make or break the performance of your Facebook and Instagram ads. Here's 10 tips on how to optimize your website for better ad performance.

Email marketing can be a very powerful digital tool that businesses shouldn’t lose sight of.

Current and high quality potential customers who are invested in your business enough to hand over their email address to you can be hard to find but there are ways to successfully and economically grow your list by using an email list building focused Facebook and Instagram ad strategy!

There are many Facebook ad agencies out there which makes the task of finding the right one all that more difficult. This blog post was motivated by the countless stories we’ve heard from our clients and other business owners who have had negative experiences with other Facebook ad agencies in the past. Here are our thoughts on what to look out for when choosing and working with your next Facebook ad agency!

Facebook and Instagram advertising presents an unbelievable marketing opportunity to businesses. Here are 20 reasons why.

Business owners are often faced with a common conundrum of whether to grow their in-house marketing staff or partner with a marketing agency to achieve their objectives. If a business owner decides to go with outsourcing all or certain marketing activities to an agency, the decision is further complicated by needing to choose which type of agency to hire.

The marketing principles behind Facebook ads as a means to grow sales for an e-commerce store is like any other form of advertising. Awareness, consideration, purchasing and repeat purchases are all phases in a Facebook ads funnel that we, as marketers, take the audience through using targeted and customized ads which are specific to the target market for that particular e-commerce store.

Marketing your brand, product or service on Facebook using paid campaigns opens up a whole new world of advertising and therefore, a whole new list of technical terms that need to be understood.