Social Media Advertising
Drive sales and growth like never before
with paid ads and social media content that converts.
Paid advertising is one of the most powerful tools for businesses to reach the right audience, at the right time, with the right message. Whether the goal is brand awareness, engagement, lead generation, or direct sales, paid ads put your business in front of the people most likely to take action.
With billions of active users across digital platforms, running paid ads ensures your brand stays visible, competitive, and engaged with its target market. Strategic ad campaigns not only drive traffic and conversions but also build credibility and keep your business top-of-mind.
We specialize in paid advertising across Meta, LinkedIn, X, TikTok, and Pinterest, crafting high-performing campaigns that maximize reach, engagement, and ROI. With over 7 years of experience in this space, working across a wide variety of industries, we bring unmatched knowledge and expertise our client’s campaigns and sales funnels.
Our Process
1.
Connect & Share
Get in touch and tell us about your brand, your challenges and your big business goals.
2.
Strategize & Implement
We collaborate with you to create and implement strategic paid ads that engage with your unique target market.
3.
Convert & Grow
You focus on your business, while we work on converting sales and expanding your customer base with high performing campaigns.Be in the right place, at the right time, all the time.
Grow and engage
We ensure you connect with those who are most likely to purchase your products and services. Grow and engage with your exact target market, using highly targeted ads based on key demographic, behavioral and interest-based criteria.
Convert your audience
Place your brand directly in front of your specific target market, at precisely the right time with the right offer. Each highly targeted ad contains customized messaging suited to each potential customer, at their individual stage of the buying process.
Make informed decisions
Base your business decisions on what you know, not what you think you know. The data available on Facebook opens up a whole new understanding of your customer, which can be used to optimize and refine future marketing campaigns.
Are you like most businesses…
Are you currently spending a significant amount on paid ads but not converting at the level you need to effectively scale your growth?
Are you tired of working with a large, faceless digital agency who makes you feel like just another client and who doesn’t truly understand your business?
Do you want to partner with a specialist paid ads agency with a flexible, proactive and collaborative approach to digital marketing?
Are you eager to increase your revenue and grow your business while decreasing your marketing costs?
Do you want to outperform your competitors by showing up ahead of them when somebody searches for a business like yours?
Are you looking to expand your customer base and grow your business by increasing your digital exposure among a highly relevant and ready-to-buy audience?
We’re here to make you a priority, take your business to the next level on social media and help your business seize it’s share of the market.
What Our Service Includes
> Ad account set up.
> Installation of tracking codes and conversion events on your website.
> Development of a paid ad campaign strategy.
> Design and set up of paid ad campaigns (including copywriting).
> Campaign optimization and daily management of paid ad campaigns.
> Unlimited audience creation.
> Retargeting throughout campaigns.
> In-depth post campaign report with analysis and future recommendations.
> Unlimited strategy calls.
Our Approach
Industry Specific Knowledge
Each Industry Is Different
One strategy does not fit all when it comes to Facebook and Instagram advertising. Based on our experience from running campaigns in a broad spectrum of industries, we have developed an understanding of what works best and have formulated time-tested methods for different industries and businesses.
In-Depth Analysis
Ad Metrics Are Key
Developing and implementing an effective advertising strategy requires detailed analysis of a variety of in-depth data metrics to identify key behavioral patterns. Using tools such as the Facebook Pixel tracking code, we dive deep into the analytics behind our clients’ websites and social media platforms in order to gain a holistic understanding of the audience.
ROI Focused Strategies
Begin With The End In Mind
Our digital ad campaign strategies adhere to one golden objective: maximize return on investment. We develop proven marketing strategies and processes centered around the principle of profitability, ensuring our clients receive the most value out of their campaigns. By targeting the right consumers at the right time using customized, ROI focused sales and marketing funnels, we are able to minimize ad spend, while maximizing profitability.
Daily Optimization
Real-time Advertising. Real-time Management
Every aspect of social media and Google advertising happens in real-time. Ensuring consistent and optimized delivery of ads to the right people requires daily management and is a vital element to the success of the campaign as a whole. In order to achieve the best results possible for our clients, we monitor ads on a daily basis and don’t limit our services to set number of changes or alterations to an ad campaign.
Frequently Asked Questions
Here are a few FAQs that might answer some of your questions. For a more comprehensive list of FAQs related to our Facebook ads service and process, please see our dedicated FAQs page.
How long does the initial set-up of the paid ad accounts and campaigns take?
Setting up a paid ad account usually takes about an hour. This process includes installing the tracking codes on your website and verifying your domain. Setting up an ad campaign takes a couple of days. We conduct in-depth research into the identified target market, create audiences based on our findings and set up conversion tracking events so that we are able to gather demographic data on audiences who performed certain key actions on your website.
What is the difference between a Meta ad and a Meta Boosted/Promoted post?
Meta ads form part of an in-depth advertising campaign which is far superior to Boosted/Promoted posts. Meta ads are set up in Meta Business Manager and offer greater targeting, optimization and ad creative abilities compared to simply 'boosting' posts. Please read our blog post on this exact topic here.
Will you set a cap on the ad spend budget or you will manually manage it throughout the Meta ad campaign?
We manage the Meta ad spend budget each day. The performance of a campaign can vary from day to day depending on how active your audience is on social media throughout the campaign period. We watch the budget closely, making slight changes based on the trends, strategy and overall performance of the campaign. This is the best way to optimize the performance of a Meta ad campaign from a budget perspective.