Frequently Asked Questions

We monitor our clients Facebook, Instagram and Google ads on a daily basis. Due to the nature of digital advertising, anything can change at any point and trends can be identified relatively quickly. It’s important that we stay ahead of those changes and identify those trends as quickly as possible to ensure that our client’s marketing budgets are being spent on delivering ads to the right people. Giving paid ads the time and attention they require to fully optimize the results is one of the reasons why we chose to focus solely on this aspect of digital marketing.

Our clients own the creative assets. We require our clients to provide us with the creatives which will be used in the Facebook/Instagram and/or Google ad campaigns. We advise on what the creative should look like and what format it should be in as this aspect plays an extremely important role in the overall success of a campaign and must fit within the overall campaign strategy. In the event that a client would prefer us to arrange the creative, we would be more than happy to collaborate with an independent graphic designer and illustrator such as Lovely Sundays Studio who produces amazing designs or a videographer to design and produce the final creative for the social media or Google ads.

We provide a top-line report half way through the campaign over email, detailing the main metrics and our comments on how the campaign is performing overall. At the end of each campaign, we provide an in-depth report showing who interacted with the ads and your website, the audience's behavior on your website after clicking on the ads, mobile vs desktop metrics and so much more with comments and recommendations. We are also available throughout each campaign to answer any questions you have regarding the performance of the campaign.

We charge on a per campaign basis, depending on ad spend and the requirements of the campaign. We provide our clients with a final quote once we have decided on a campaign strategy. We charge a once-ff set up fee and a monthly campaign set up, management and reporting fee. This monthly fee can be adjusted according to a pro-rata rate if a campaign runs for less than 30 days. Please contact us for our rates and quote.

No, we allow our clients the flexibility to decide when they would like to run campaigns. We can provide a short or long term paid ads strategy but our clients are not required to run a certain number of campaigns within any given time period.

The success of a Facebook/Instagram and Google ad campaign relies heavily on the performance and user experience of a website. If a website is difficult to navigate, unclear in its messaging, uses poor quality images and takes too long to load, the money spent on attracting website visitors via Facebook/Instagram and Google has almost no value. We are happy to assess and provide feedback on any changes that should be made to your website or landing page ahead of a Facebook/Instagram and/or Google ad campaign.

Definitely! We provide a one-on-one Zoom onboarding session, we're reachable on Slack, and guarantee a response within 12 hours. Furthermore, we offer on-demand one-on-one Zoom support sessions whenever you need.

There's no setup fee with our platform. We operate on a monthly or annual subscription basis, giving you the liberty to cancel at any time.

We offer flexibility, so there's no binding contract. You're free to cancel your subscription anytime, ensuring you're always in control.

Our platform is uniquely tailored for small to medium-sized businesses, offering a comprehensive suite of features from messaging to automated bookings. It's designed not only to manage but also to grow your customer base effortlessly.

Our platform is crafted with user-friendliness in mind. The intuitive dashboard and drag-and-drop functionalities ensure even newcomers can utilize it with ease. We also provide dedicated support, including one-on-one Zoom sessions, to ensure a seamless experience.

We offer a variety of channels, including social media like FB messenger, Instagram DMs, SMS, WhatsApp, emails, and even an automated web chat widget for your website. Whatever your communication needs, we've got you covered.

Our Reputation Management tool seamlessly connects with major platforms, allowing for instant feedback and online reviews. It's automated, providing invaluable social proof and showcasing the quality of your services and products to potential customers.

Absolutely! Our platform is built for flexibility, allowing for the integration of various tools and platforms you may already be utilizing, ensuring a consolidated and efficient view of all your operations.

No, you don't. Our platform offers a comprehensive solution that encompasses features like an email builder and a funnel creator. This holistic approach means you can manage, communicate, and convert leads all within one unified system, making operations more streamlined.

Our platform consolidates the functionalities of numerous other services, simplifying your workflow. By transitioning to our solution, you can reduce costs and inefficiencies tied to managing multiple systems. Everything from messaging and bookings to reputation management is conveniently housed in one place.

Yes, we offer both a mobile and desktop app, making sure you can access our comprehensive range of features from anywhere.

Lead form ads are the best way to generate leads on Facebook. Lead form ads allow the audience to complete a short form within the ad itself without being required to leave the platform. This ensure optimal results as audience members aren’t redirected to a separate landing page where they may drop off during the process. All relevant information is included in the ad copy and businesses have a choice to run either a video or an image as the creative. Lead form ads are only available on Facebook and cannot be delivered to audiences on Instagram.

An awareness campaign on Facebook and Instagram is aimed at delivering the ad to as many people as possible, as often as possible, at the lowest cost. The key metric to consider with an awareness campaign is not reach (the number of people who see the ad) but rather impressions (the number of times people see the ad). Reaching a high level of repetition or frequency is vital to ensure the effectiveness of an awareness campaign on Facebook and Instagram as the audience must see the ad multiple times in order to remember it. An awareness campaign is often used to advertise a brand or product offering to a completely new audience of people who have not interacted with the brand previously. The copy and creative for an awareness campaign will be more introductory in nature and will not be focused on trying to sell to this audience. A sales focused ad campaign on Facebook and Instagram is aimed at delivering the ad to as many people who are likely to purchase a product or service, at the lowest cost. The key metrics to consider for a sales campaign is the number of purchases and the cost per purchase. Facebook will optimize the delivery of the ads by showing the ads to people who are mostly likely to purchase which is based on their previous online purchase behavior. A sales campaign is often used to drive sales of a particular product or service among a warm audience of people who are aware of your brand and who have previously been onto your website or social pages . The copy and creative for the ads will be focused on encouraging the audience to purchase and incentives are often used to drive this conversion such as offering free delivery or a discount code for a limited time period, for example.

Video performs better than images most of the time and Facebook generally optimizes video ads over image ads because they are more engaging. Video ads catch the attention of the audience quicker and because they are more engaging, the message is better interpreted and remembered. Video ads allow brands to tell a story which helps to build a relationship with the audience faster. For e-commerce and service based clients, video ads are a great way to encourage sales of a specific product or service by showing the product in use or the service being performed which provides the audience with a clear understanding of your offer. However! Video content must be of high quality and communicate a clear message in a very short amount of time (15 seconds). If the video does not tick these boxes, businesses will be better off using images as the creative.

Yes, you can use an email list. We integrate our client’s email lists into the targeting of the campaign for better performance. Facebook and Google will match the emails in the list to the email addresses linked to each person’s account in the targeted audience and lookalike audiences can also be created to find people who have similar interests and demographics to the people on your email list. We have also run Facebook, Instagram and Google ads to grow email lists which is a great strategy for any business who uses email marketing.

We have worked with many clients in the e-commerce space ranging from clothing and accessories to tech, haircare, alcohol and food products. There are many different strategies available to e-commerce businesses as digital advertising is perfectly suited to driving awareness, traffic and sales through online stores. The key for any successful e-commerce ad campaign is website traffic. Tracking codes are installed on your website to track visitors’ behavior and ads are then optimized for certain actions they take on your website. High traffic volumes result in more accurate data which the algorithm can then use to deliver ads to higher quality audiences who are more likely to engage with your business and purchase your products. Dynamic product ads are a great strategy for e-commerce businesses to use as they display images of the most relevant products in carousel format to someone on social media who viewed those specific products on your website or similar products or other websites, acting as a reminder of the specific products they showed an interest in. With this in mind, we would run a traffic optimized ad to drive potential consumers onto your website combined with a retargeted dynamic product ad to continue to encourage the audience to purchase after they have left your website. Providing the audience with an incentive to purchase for a limited time is another aspect to a typical e-commerce strategy that we know works very well. Discount codes, free shipping or coupons for first time purchasers are just a few examples of incentives which can be used as part of a Facebook/Instagram or Google ad campaign aimed at growing sales.

Yes, definitely! The location targeting ability when using Facebook, Instagram and Google ads is very accurate. We are able to target an audience of people within as little as a 1 mile radius from a specific location making Facebook, Instagram and Google ads a very viable option for local businesses which service a specific area around them. Although word-of-mouth is a great way for local businesses to grow their customer base, it can be an inconsistent source of new clients. Digital advertising allows local businesses to constantly be advertising to their surrounding area without the need to wait for someone else to pass on their recommendation.

Yes! We have worked with many e-commerce clients, implementing tried and tested strategies to maximize the effectiveness of sales campaigns to grow website traffic and online purchases. Facebook and Instagram ads are perfectly suited to e-commerce businesses and there are many targeting and retargeting options available assuming that the Facebook Pixel tracking code and events have been set up correctly. We use a variety of targeting strategies that reach the right people and curate highly specific ad copy that converts.

Businesses can reach more customers using Google ads by bidding on certain keywords associated with their product/service offering. There are many different types of ads which can be run on Google such as text, image and video ads as well as shopping ads. These ads appear when a person searches on Google using the specific keywords that you have bid on. The amount that you have bid and the competition for that keyword will impact where in the search results your ad appears. Google ads also appear on third party websites which fall part of the Google Search Network based on what the person targeted has been searching for online but not all types of businesses are suited to this ad placement.