Email marketing can be a very powerful digital tool that businesses shouldn’t lose sight of.

Current and high quality potential customers who are invested in your business enough to hand over their email address to you can be hard to find but there are ways to successfully and economically grow your list by using an email list building focused Facebook and Instagram ad strategy!

Facebook and Instagram advertising presents an unbelievable marketing opportunity to businesses. Here are 20 reasons why.

The marketing principles behind Facebook ads as a means to grow sales for an e-commerce store is like any other form of advertising. Awareness, consideration, purchasing and repeat purchases are all phases in a Facebook ads funnel that we, as marketers, take the audience through using targeted and customized ads which are specific to the target market for that particular e-commerce store.

Marketing your brand, product or service on Facebook using paid campaigns opens up a whole new world of advertising and therefore, a whole new list of technical terms that need to be understood.