Social Media Advertising
Drive sales and growth like never before
with paid ads and social media content that converts.
With over 3.7 billion combined active users, Facebook and Instagram offer an extraordinary opportunity for businesses to reach and engage with their target market like never before. Facebook and Instagram’s advertising platform allows brands to place themselves in front of their specific target market with a customized message suited to the unique needs of their audience, at the right time.
By generating awareness and engagement among an audience who are most likely to interact with your brand and purchase your products and services, Facebook and Instagram advertising can offer an exceptional return on investment.
Paid ads and social media management work hand in hand to ensure that your brand remains top-of-mind, credible and engaged with its target audience. Both are key to the success of any business today.
Our Process
1.
Connect & Share
Get in touch and tell us about your brand, your challenges and your big business goals.
2.
Strategize & Implement
We collaborate with you to create and implement strategic paid ads that engage with your unique target market.
3.
Convert & Grow
You focus on your business, while we work on converting sales and expanding your customer base with high performing campaigns.Be in the right place, at the right time, all the time.
Grow and engage
We ensure you connect with those who are most likely to purchase your products and services. Grow and engage with your exact target market, using highly targeted ads based on key demographic, behavioral and interest-based criteria.
Convert your audience
Place your brand directly in front of your specific target market, at precisely the right time with the right offer. Each highly targeted ad contains customized messaging suited to each potential customer, at their individual stage of the buying process.
Make informed decisions
Base your business decisions on what you know, not what you think you know. The data available on Facebook opens up a whole new understanding of your customer, which can be used to optimize and refine future marketing campaigns.
Are you like most businesses…
Are you currently spending a significant amount on paid ads but not converting at the level you need to effectively scale your growth?
Are you tired of working with a large, faceless digital agency who makes you feel like just another client and who doesn’t truly understand your business?
Do you want to partner with a specialist paid ads agency with a flexible, proactive and collaborative approach to digital marketing?
Are you eager to increase your revenue and grow your business while decreasing your marketing costs?
Do you want to outperform your competitors by showing up ahead of them when somebody searches for a business like yours?
Are you looking to expand your customer base and grow your business by increasing your digital exposure among a highly relevant and ready-to-buy audience?
We’re here to make you a priority, take your business to the next level on social media and help your business seize it’s share of the market.
What Our Service Includes
> Facebook Business Manager account set up.
> Installation of the Facebook Pixel code and conversion events on your website.
> Development of a paid ad campaign strategy.
> Design and set up of paid ad campaigns on both Facebook and Instagram.
> Campaign optimization and daily management of paid ad campaigns.
> Unlimited audience creation.
> Retargeting throughout campaigns.
> In-depth post campaign report with analysis and future recommendations.
Our Approach
Industry Specific Knowledge
Each Industry Is Different
One strategy does not fit all when it comes to Facebook and Instagram advertising. Based on our experience from running campaigns in a broad spectrum of industries, we have developed an understanding of what works best and have formulated time-tested methods for different industries and businesses.
In-Depth Analysis
Ad Metrics Are Key
Developing and implementing an effective advertising strategy requires detailed analysis of a variety of in-depth data metrics to identify key behavioral patterns. Using tools such as the Facebook Pixel tracking code, we dive deep into the analytics behind our clients’ websites and social media platforms in order to gain a holistic understanding of the audience.
ROI Focused Strategies
Begin With The End In Mind
Our digital ad campaign strategies adhere to one golden objective: maximize return on investment. We develop proven marketing strategies and processes centered around the principle of profitability, ensuring our clients receive the most value out of their campaigns. By targeting the right consumers at the right time using customized, ROI focused sales and marketing funnels, we are able to minimize ad spend, while maximizing profitability.
Daily Optimization
Real-time Advertising. Real-time Management
Every aspect of social media and Google advertising happens in real-time. Ensuring consistent and optimized delivery of ads to the right people requires daily management and is a vital element to the success of the campaign as a whole. In order to achieve the best results possible for our clients, we monitor ads on a daily basis and don’t limit our services to set number of changes or alterations to an ad campaign.
Frequently Asked Questions
Here are a few FAQs that might answer some of your questions. For a more comprehensive list of FAQs related to our Facebook ads service and process, please see our dedicated FAQs page.
How long does the initial set-up of the Facebook and Instagram ad accounts and campaigns take?
Setting up the Facebook/Instagram ad account usually takes about an hour. This process includes installing the Facebook Pixel tracking code on your website and verifying your domain. Setting up a Facebook/Instagram ad campaign takes a couple of days. We conduct in-depth research into the identified target market, create audiences based on our findings and set up conversion tracking events so that we are able to gather demographic data on audiences who performed certain key actions on your website.
What is the difference between a Facebook/Instagram ad and a Boosted/Promoted post?
Facebook ads form part of an in-depth advertising campaign which is far superior to Boosted/Promoted posts. Facebook ads are set up in Facebook Business Manager and offer greater targeting, optimization and ad creative abilities compared to simply 'boosting' posts. Please read our blog post on this exact topic here.
Will you set a cap on the ad spend budget or you will manually manage it throughout the Facebook and Instagram ad campaign?
We manage the ad spend budget manually each day. The performance of a campaign can vary from day to day depending on how active your audience is on social media throughout the campaign period. We watch the budget closely, making slight changes based on the trends, strategy and overall performance of the campaign. This is the best way to optimize the performance of a Facebook and Instagram ad campaign from a budget perspective.